Monday, December 21, 2009

Strategy + Analytics

Quantitative Strategy

Strategy - This is defining ways or means to achieve an Objective/Goal

One of the key to Strategy is understanding the Objective/Goal along with the big picture of the Organization's need.

This can be improved by measuring the processes/systems that we have currently.

We cannot improve, What we cannot Measure

Analytics - This is the process of gathering Information/Data over time and interpreting the direction of actions that yield results to the business problem. This can also help the Organization in understanding its Products/Services and show the Paths of improvement/Acceleration.

Aligning the Organization Strategy with Analytics forms the Key Logic to create differentiation to the Business. This helps in understanding the open space for the evolution of new Markets for the Organization.

Data can be gathered for the following aspects (the below mentioned list doesn't have any boundaries.... Means the list can be updated as needed)
Analyzing the Organization's emotions
How People Perform/Execute ?
How Systems are Performing ?
What are the throughput measures of People & Systems ?

What is happening with the Customer Service ? Measuring all the directions of the Customer Service realm.
What are the approaches for delivering the Product / Service to the Customer ?
Understanding the Competitors segment ? What alternatives of Product / Services are available to the Customers ? What is the Cost differentiation for them ?

Storing these data/information in a centrally accessible systems which is accessible by the Management and Analyst is crucial. Proven analytical models can be developed using this information, which will drive the effective decision making process.

Effective decision making helps in directing the resources (People & Systems) towards right direction for achieving business results.

By Raj Pat

No comments: